Design

The bachelor of Design is an interdisciplinary program that provides a unique learning experience for students in objects design, graphics, fashion design, multimedia design, and furniture design, through emphasizing on four main pillars: Communication, Criticality, Innovation, and Making. The program is a 4-year BA program providing distinct and comprehensive educational experiences, different perspectives and practice of the design filed. The theoretical studies are designed specifically for the inclusion of the Palestinian context as part of the broader critical and historical studies. The program provides the core stone for the design practices of students, as well as engaging them in critical and cultural debates related to design field in local and international forums. The program is distinguished for its contemporary teaching methodologies, cadre of experts working at the forefront of their fields, and local and international partnerships facilitating students and artists’ exchange. We believe that the program will contribute to the development of the design industry and the visual culture. ***The program offers partial scholarships that cover half of the tuition fees for a number of students.

Communication, Criticality, Innovation & Entrepreneurship, are to be the cornerstone of the new program which will train young people in the field of design for the decades to come and which will raise the standard of design work in Palestine while supporting the development of local industries. The program’s emphasis on craftsmanship, making and actual production would benefit in generating a local dialogue and tangible language of quality, influence suppliers, raw material production and technicians so as to physically affect the design scene in Palestine.

The objective of the program is to produce a cadre of graduates who will have the knowledge and understanding, intellectual, practical and key transferable skills to be able to pursue a professional career in the design field, including graphic design, object design and fashion design, and continue on to post-graduate study.  The program’s objective is to provide students with a wide exposure to contemporary design, its methods and practices through engagement with local and international practitioners who are at the forefront of their field.

Our objective is to teach contemporary design in a manner that addresses the historical, theoretical and practical breadth of the field, and that engages with local knowledge, economy, production, geopolitical contexts and lived realities of Palestine, in so doing our aim is that graduates will contribute to the development of cultural production.

Our objective is for the education on this program to be dynamic in such that its content addresses and is relevant to the ever -evolving field of contemporary and traditional design practice.

We believe that the program will contribute to the development of the design industry and the visual culture.

The program trains students to build their careers locally and internationally in the following areas:

  • As independent designer
  • In design companies
  • Product design in companies and factories
  • Entrepreneurial projects and startups
  • In Academia
  • Postgraduate education in specialized art fields

Admission Requirements:

Students are accepted in this program from all high schools “Tawjihi or its equivalence” after passing the entry exam which is organized and announced before the start of the academic year. The entry exam comprise of a design project brief that each student should complete within 2 weeks, and is judged by a selection committee. The assigned project will be a creative project in which the selection committee will be able to assess the student’s creative skills and basic knowledge of the field.

Graduation Requirements:

  • Complete the minimum number of required hours for graduation (135) and receive a cumulative average of at least 68%, and
  • Complete at least 120 hours of voluntary work

Study Plan 

The study plan consists of 135 credit hours distributed as follow:

Credit Hours

Requirements

22-21

University Requirements

18

Fundamental Courses in the Field

77

Discipline and Specialization Courses

12

Discipline and Specialization Courses-Elelctive

7-6

Other (Electives)

135

Total 

 
  1. Faculty Requirements for Design Program (18 hours))

Prerequisite(s)

Course Title

Course No.

College admission

History and Culture of Body

COVA130

COVA130

History and Principles of Moving Image and Animation

COVA133

COVA130

Principles of Space

COVA134

COVA133, COVA134

History and Culture of Sound

COVA230

COVA133, COVA134

Contemporary Visual Culture

COVA231

COVA230, COVA231

Principles and Culture of Aesthetics

COVA234

 
  1. Discipline and Specialization Courses : (89 credit hours)
  1. Compulsory Courses: 77 credit hours includes the following courses:

Prerequisite(s)

Course Title

Course No.

Program Admission

History of Design I

DSGN122

DSGN122

History of Design II

DSGN126

Program Admission

Practical Design Skills  1

DSGN131

DSGN131, DSGN142

Practical Design Skills  2

DSGN135

Program Admission

Design Studio 1

DSGN142

DSGN 131, DSGN 142

Design Studio 2

DSGN146

Program Admission

Local and regional Industries

DSGN221

DSGN142

Introduction to Design Theory

DSGN223

DSGN146, DSGN135

Practical Design Skills 3

DSGN232

DSGN232, DSGN243

Practical Design Skills  4

DSGN235

ARAB135, (ENGC2202 or ENGC2204 or ENGC2305)

Entrepreneurship, Innovation and Design

DSGN237

DSGN146, DSGN135

Design Studio 3

DSGN243

DSGN232, DSGN243

Design Studio 4

DSGN246

DSGN343, DSGN332

Practical Training

DSGN304

DSGN246

Ergonomics  Design

DSGN322

DSGN237

Branding and Innovative Design

DSGN323

DSGN246, DSGN235

Practical  Design Skills  5

DSGN330

DSGN341, DSGN330

Practical Design Skills 6

DSGN332

DSGN246, DSGN235

Design Studio 5

DSGN341

DSGN341, DSGN330

Design Studio 6

DSGN343

DSGN304

Seminar 1

DSGN430

DSGN304

Practical Design Skills  7

DSGN432

DSGN430, DSGN441

Seminar 2

DSGN433

DSGN441, DSGN444

Practical Design Skills  8

DSGN435

DSGN304, DSGN323

Degree Show Studio 1

DSGN441

DSGN432, DSGN441

Degree Show Studio 2

DSGN444

 
  1. Elective Courses:  12  credit hours from the following courses:

Prerequisite(s)

Course Title

Course No.

Program Approval

Advanced Technical Skills

DSGN336

Program Approval

Global Fashion and Textile History

DSGN337

Program Approval

Design and Environment

DSGN338

Program Approval

Selected Topics in Design: Sustainability, Innovation and Ecology

DSGN436

Program Approval

Advanced Material Techniques

DSGN438

Program Approval

Modern and Contemporary Design Theories

DSGN439

  1. Free Electives: 6-7 credit hours from university courses (other faculties or departments)

Course Descriptions  (DSGN)

DSGN122        History of Design 1

Introduction to major design movements and influences beginning with the invention of writing and other forms of visual expression in prehistoric times to the preindustrial period and how they relate to design and the visual culture, examining the social, political and cultural developments and technologies. The course focuses on the relationship between various design disciplines. (3 hours theory)

Prerequisite: Department Approval

DSGN126        History of design II

This course investigates the movements in the history of design - product, communications and fashion - and the development of materials, production, technologies, consumption, visual communications and other social and cultural concerns that impact the field in the post-industrial period to the present day. (3 hours theory)

Prerequisite: DSGN122

DSGN131        Practical Design Skills 1

Basic Introduction to the fundamental principles and dynamics of the physical world, introduction to materials properties and colors, understanding of their character and appropriateness for particular solutions, Fast paced/small projects to explore 2D and 3D qualities materials including industrial material, training of the eye, hand and minds through construction and creation of forms in relation to project briefs drawing inspiration from nature developing the ability to analyze and articulate principles, materials and relationships. Lectures will cover the area of visual communication in design (1 hour theory and 6 hours practical).

Prerequisite: Department Approval

DSGN135        Practical Design Skills 2

Introduction to different fields of design, (textiles and fashion) (3D interior, furniture) (graphic communication), Basic introduction to workshop facilities and techniques. Lectures will cover areas of semiotics and visual communication in design looking at historical and contemporary case studies.( 1 hour theory, 6 hours practice)

Prerequisite: DSGN142, DSGN131

DSGN142        Design Studio 1

Introduction to fundamental principles of design and the design process; basic skills and methods to develop, generate, research and record ideas. Focus on basic drawing skills in areas of line and volume integrated with 3D construction and understanding of spatial relations. Learning how drawing functions as a research tool for documenting and generating ideas the working process and research utilizing sketchbooks. Lectures will cover theory in the field of history of Palestinian and Arab handicrafts (1 hour theory, 9 hours practical).

Prerequisite: Department Approval

DSGN146        Design Studio 2

Advanced drawing skills, with emphasis on texture and form, the study of the structure of three-dimensional visual relationship and develops student skills in assessing the aesthetic, functional and conceptual aspects of form and space. Creation of prototypes from project briefs, skeleton structures questions of volume and textures with different materials further methods to research, generate and record ideas, based on research gathering methods. Lectures will cover History of Design (1 hour theory, 9 hours practical).

Prerequisite: DSGN142, DSGN131

DSGN221        Local and Regional industries

The changing contexts of local and regional production, study of local and regional industries their development, challenges in different geographical locations and the social, political and economic factors that shapes cultural production forms. The course investigates the industry of handicrafts and its development in Palestine, its regional connections. A chronological study of the adaptation and use of tools and materials throughout the Palestinian and Arab world context history:  early Christianity, early Islamic, Omayyad, Mamluk, ottoman, and Modern Palestine, The impact of modern life styles, mass production and consumption in the development of handcrafts in Palestine and the Arab world.

Prerequisite: Program Approval  

DSGN223        Introduction to Design Theory

The course will focus on communication, semiotic and perception theory as they relate to practice in the Design profession; Understanding of how concepts and principles of communication theory, semiotics and perception affect communication and message making; the syntactic, semantic, and pragmatic aspects of visual signs; the gestalt principles in relation to the visual communication process and skills in critical thinking, research and critical analysis in oral and written form.

Prerequisite: DSGN142

DSGN232        Practical Design Skills 3

Introduction to in-depth techniques, skills  in one of three main areas of design through specific project briefs and assignments in (textiles and fashion) (3D, product, interior, and furniture design) (graphics, communication, packaging, digital multimedia and interactive) Specific introduction to specialist techniques, methods and programs in these areas through working in specialist workshop labs - A 3D sensitivity is developed through a series of exercises, projects, and lectures allowing for the cognition, organization and articulation of the 3-D elements of line, plane, volume, space, tonal value, texture, color, and the synthesis of the 3-D principles of proportion, scale, balance, movement, grouping, hierarchy, structure and spatial tension. Manual and digital tools will be utilized in students' projects and exercises. (1hour theory, 6 hours practical)

Prerequisite: DSGN146, DSGN135

DSGN235        Practical Design Skills 4

Introduction to in-depth techniques, skills in one of three main areas of design through specific project briefs and assignments other then taken in DSGN232 to gain understanding of additional field of design (textiles and fashion) (3D, product, interior, and furniture design) (graphics, communication, packaging, digital multimedia and interactive) Specific introduction to specialist techniques, methods and programs in these areas through working in specialist workshop labs with focus on digital applications in the field (9 hours practical). Lectures will specifically focus on questions of ecology and design and digital advancement.  (1hour theory, 6 hours practical).

Prerequisite: DSGN243, DSGN232

DSGN237        Entrepreneurship, Innovation and Design

This course explores entrepreneurship as a subject of study and as a practice in design, Case studies of various initiatives and companies from global examples, methods strategies and critical thinking for design outputs, basic tools for Entrepreneurship, tasks and assignments for creative thinking with Entrepreneurship methods and forms. This course aims to raise students’ awareness of legal, business, managerial, creative, analytical, critical and interpersonal skills relevant to new ventures.

Prerequisite: ARAB135, (ENGC2202 or ENGC2204 or ENGC2305)

DSGN243        Design Studio 3

2 project briefs across semester, for development of prototypes, samples, based on research methods utilizing a range of different resources both material and conceptual for development of ideas and execution of briefs in field of design, development of working and idea generating processes and learning to recognize opportunities in making and material process,  Exposure to basic techniques in specialist workshop facilities and programs, Emphasis on processes of design and making, development of competence in language of visual communication and ability to analyze own work communication tools. Lectures will cover History of Design (1 hour theory, 9 hours practical)

Prerequisite: DSGN146, DSGN135

DSGN246        Design Studio 4

2 project briefs across semester, for development of prototypes, samples, based on research based methods utilizing a range of different resources both material and conceptual for development of ideas and execution of briefs in field of design, development of working and idea generating processes and learning to recognize opportunities in making and material processes. Introducing concepts related to the work/lived environment and anthropometry, Project briefs in two areas of design other than taken in DSGN243, On completion of Design Studio 4 and 5 students have exposure and experience of different fields of design in order to select field of specialization for course of study, Exposure to basic techniques in specialist workshop facilities and programs, Development of portfolio presentation skills, layout as well as oral viva presentations. Lectures will cover Themes in Design (1 hour theory, 9 hours practical)

Prerequisite: DSGN243, DSGN232

DSGN304 Practical Training

Undertake an internship or apprenticeship with Design companies, organizations, design offices, exhibitions, design co-op workshops, factories or exchanges, Practically apply knowledge acquired in the program in the market, and understand the workings of design in relation to practical realization of projects, exhibitions, design research production, marketing and related tasks. (36 working days in summer)

Prerequisite: DSGN343, DSGN332

DSGN322        Ergonomics Design

Introduction to the field of Ergonomics and Human Factors through the investigation of the human body and mind as well as of the corresponding safety and usability issues for design products, workplaces and design equipment In depth study of field of Ergonomics how it relates to areas of design, research project into different forms, development of prototype in relation to field of specialization of student. The course covers all relevant areas including:  Introduction to Ergonomics and Human Factors; The methodology of Ergonomics; Anthropometry; Physical work and materials handling; Environmental Factors – Thermal Environment and Environmental Factors– Noise.

Prerequisite: DSGN246

DSGN323        Branding and Innovative Design

The concept of marketing and its relationship to innovative design and management of brands, Research in brands design and management, consumers behaviors and marketing communications. Students will be exposed to the idea of carefully designed brands that target markets and audiences, the importance of design and innovation in branding.

Prerequisite: DSGN237

DSGN330        Practical Design Skills 5

Advanced experimentation in different techniques and materials, in one selected area of design (textiles and fashion) (3D, product, interior, and furniture design) (graphics, communication, packaging, digital multimedia and interactive) pursue advanced techniques and knowledge and advanced processes and technologies in workshops with increasing competence in execution, aesthetics, practical application and aptitudes competence in trouble-shooting.  (1 hour theory, 6 hours practical)

Prerequisite: DSGN246, DSGN235.

DSGN332        Practical Design Skills 6

Specialization in advanced skills in one area of design with (textiles and fashion) (3D, product, interior, and furniture design) (graphics, communication, packaging, digital multimedia and interactive), Advanced level of technical research by exploring the potentials of particular medium, digital fabrication, method and technologies increasing level of competence and demonstration of experimentation with materials and forms pushing materials and technologies into new terrains. (1hour theory, 6 hours practical)

Prerequisite: DSGN341, DSGN330

DSGN336        Advanced Technical Skills

Advance skills in one or more of chosen areas of study specifically aimed for the realization and visualization of ideas based on research practice with materials or digital programs acquisition of specialist and advanced skills in particular form, method, material and programs (1 hour theory, 6 hours practical).

Prerequisite: Department Approval

DSGN337        Global Fashion and Textile History

Focusing on different comparative study of fashion and textile histories in different cultural contexts, looking at the evolution and transformation of cultures of clothing and fashion around the world including evolvement of manufacturing, fashion design industry and questions of local and global, focusing on the socio-economic and political conditions.

Prerequisite: Program Approval 

DSGN338        Design and Environment

Implementation of project with specific focus on aspects of the environment, working within the parameters of questions of accessibility, natural and manmade resources, spatial studies design for public engagement, urban planning and civic use. (9 hours practical).

Prerequisite: Program Approval

DSGN341        Design Studio 5

Specific brief and assignment in one area of specialization selected by student development of design prototypes and samples increased aptitude in testing out ideas and forms, bringing together theoretical and practical knowledge and foundation of developing individual design practice and identification of area of interest. Critically apply knowledge gained from a range of sources and contexts. Evaluate work in relation to a self-selected context of design; realize a design project that reflects increased in-depth consideration of user, site and engagement.  Lectures will focus on Themes in Design Part (1hour theory, 9 hours practical).

Prerequisite: DSGN246, DSGN235

DSGN343        Design Studio 6

Demonstrate understanding of the design processes; design thinking and professional standards and practices. Use knowledge of the technical skills, tools, systems, and processes of design in order to distill creative solutions from multiple possibilities and embark on sophisticated experimentation with materials, forms, designs and presentation. Identify the main trajectory of design practice, including a general framework for the direction of practical material, theoretical research. Apply appropriate research methodologies to frame needs and requirements for new products, outputs, and designs. Strategize design solutions and effectively communicate them ability to generate innovative design solutions for designated needs and user. Synthesize how to implement a design idea through prototyping and materials selection, taking into account relevant contexts. (1hour theory, 9 hours practical)

Prerequisite: DSGN341, DSGN330

DSGN430        Seminar 1

Production of theoretical research (2000 words) Using theories and methodologies for comparative analysis with regard to the fields of material culture, with particular focus on e.g. object, historical epoch, school of design drawing on historical, social, economic and political analysis to be presented in written and visual paper accompanied by research methods and sources.

Prerequisite: DSGN304

DSGN432        Practical Design skills 7

Development of advanced skills and experimentation in one technique of design to be used in graduation project, showing experimentation based on research of potential of materials, experimentation in limitation and new terrains of materiality and form based on research based approach to refining technique, form to reach professional standard of production development of communication factors and analysis of design prototypes and outputs Theoretical course in project development and management. (1hour theory, 6 hours practical).

Prerequisite: DSGN304

DSGN433        Seminar 2

The development of personal research tied to the graduation project, addressing one aspect of the project’s subject or business plan, study and promotion for product design, Production of a written 3000 words research through identifying and using a variety of sources in the research process of comparative study related to field of Design, Demonstrate an advanced level of analysis, synthesis and critical reflection, For Business plan to be accompanied by market research and analysis, launch strategy analysis of sustainability and production cycle, Develop the ability to present ideas in a clear and structured manner underpinned by relevant references and argumentation and present comparative observations. 

Prerequisite: DSGN441, DSGN430

DSGN435        Practical Design Skills 8

Development of advanced technique in materials and design methods produced in DSGN 441 to refine and choose from them to produce graduation projects to professional, artistic and commercial standard of production, Important demonstration of advanced skills in working with materials and forms. Students will advance and develop one of the techniques suitable to support their design practice and graduation project, theory lectures in small companies, co-ops set ups, business plans. (1 hour theory, 9 hours practical).

Prerequisite: DSGN441, DSGN444

DSGN436        Selected Topics in Design: Sustainability, Innovation and Ecology

Emerging and current debates in Design through theoretical or practical project that is at the centre of creative discourse and with specific focus on sustainability or innovation or ecology.

Prerequisite: Program Approval

DSGN438        Advanced Material Techniques

Advance practical skills in one or more of chosen areas of study (textiles and fashion), (3D, interior, product, furniture, industrial design), (graphic, packaging, communication,) and (digital, interactive design, motion graphics, multi-media) (9 hours practical).

Prerequisite: Department Approval

DSGN439        Modern and Contemporary Design Theories

Engaging in-depth with a body of theory of a particular school of thought of design, Application through creative project that explores study and relevant to the context and based on themes of course. 

Prerequisite: Department Approval

DSGN441        Degree Show Studio 1

Determine the general framework of the idea and the theme of the graduation project, identifying style, materials, forms and area of specialism. Development of prototypes should show critical reflection, testing and evaluating work, innovative use of materials and identifying suitable approaches necessary to manifest the ideas to select and use appropriate media and techniques to visually communicate ambitious ideas documented and presented at professional level in portfolio of designs and selected prototypes, taking into consideration materials and presentation form. Lectures will cover topics in marketing and branding. (1 hour theory, 9 hours practice).

Prerequisite: DSGN304, DSGN323

DSGN444        Degree Show Studio 2

Development and evolution of DSGN441 projects combining knowledge and skills accumulated in the application over course of study and in area of specialism, to bring together practical knowledge and conceptual framework gained from a relevant range of sources and courses, Work and development of implementing the graduation project and showcasing it to the public, Creating synergy between the seminar subjects from DSGN433 with graduation project. The production of a professional portfolio and exhibit booth works that display consistency of thought, innovation, experimentation and practical application and development of materials relevant and consistent with design outputs. Manage time and oversee a project from conception to realization ending with exhibition, portfolio of designs and prototypes. Lectures will cover topics in professional development skills.  (1-hour theory and 9 hours practical).

Prerequisite: DSGN432, DSGN441