Presenting advanced mechanisms and methods to understand the market's merits and trends, the possibilities of communication, marketing and business creation, whether realistic or virtual, using different and contemporary technology. A focus on the importance of producing different elements to obtain positive results regarding the market industry and trends such as image and content making. The several stages of studies, research and analysis interspersed with local and international case studies. Creating an environment for students to rethink ways of benefit through critical studies of certain trends, marketing methods and business making considering social, environmental and humanitarian responsibilities. (3 hours theory).
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