An introduction to branding design as a key element of visual communication of the products. Learning the comprehensive visual and conceptual process for building a brand name, with focus on signs, semiotics, branding identity, research and problem-solving in brand design, and defining the branding elements like logo, wordmarks, icons and color palettes all work together to build the story of the brand. The way to present the brand to a client, in addition to the whole subject of brand sustainability (1 hour theory, 6 hours practical)
Parent Business Unit ID:
Prerequisite:
DSGN2350 | MODELING AND PRINTING SKILLS
