The concept of creative thinking and writing, the difference between literary writing and writing to convey information, stenography writing, creative writing for digital platforms, writing letters and newsletters in public relations, brochure, poster, press release writing, oral rhetorical means, manual and catalog. Writing skills for commercial advertising in various media, writing advertisement for non-profit social issues. Creative writing and the use of imagination in writing advertisements, creative expression of ideas using words and pictures, skills of presenting the story in promotional texts. (3 credit hrs.)
Parent Business Unit ID:
Prerequisite:
COMM2310 | WRITING FOR PUBLIC RELATIONS
