Features of writing for PR; direct brief writing; press release writing and its types; search for information from its basic sources; conducting interviews with specialists; differences between press release and news story writing skills; elements of press release: Title and arrangement of facts in the introduction; work nature of agencies specialized in writing press releases, newsletters writing; catalogs; brochures, posters; yearbooks; internal and external correspondences ..etc.(3-credit hrs.)
Parent Business Unit ID:
Prerequisite:
MDJO132 | PRINCIPLES OF NEWS GATHERING AND EDITING
