Principles of art of speech and persuasion, theoretical concepts and empirical methods of influential and persuasive message writing, speech preparation and presentation methods, effective and persuasive responses to press questions, speech delivery at meetings and in front of microphones and cameras, improvisation, and articulation. (1 hr. lecture & 3 hrs. Lab)
Parent Business Unit ID:
Prerequisite:
MDJO231 | INTRODUCTION TO PUBLIC RELATIONS
