Identifying the difference between marketing a product and marketing a service, the history of marketing of banking services and marketing strategies, market research, product/service strategies, pricing strategies, distribution channels strategies, promotion strategies, case studies.
Parent Business Unit ID:
Prerequisite:
MKET130 | PRINCIPLES OF MARKETING 1
FINN2300 | PRINCIPLES OF FINANCIAL MANAGEMENT 2
MKET130 | PRINCIPLES OF MARKETING 1
FINN230 | PRINCIPLES OF FINANCIAL MANAGEMENT
FINN230 | PRINCIPLES OF FINANCIAL MANAGEMENT
