Basics of copy writing, and designing of ads for daily papers,
advertising campaigns, campaigns in general.
Ways of influencing the consumer and the psychological elements used in doing that.
Strategies and planning in marketing goods and services.
Public relations basics, advertising for public corporations, governmental offices, normal companies, non-profitable associations and clubs.
Writing of advertising pamphlets, company news , and public addresses , and the difference between those and journalism. (Requirement : Journalism 232 )
Parent Business Unit ID:
Prerequisite:
JOUR232 | PRINCIPLES OF NEWS GATHERING AND EDITING
