Major French Language / Minor Marketing

The French Language Major / Marketing Minor program aims to provide an educational and research environment for students interested in diversity, cultural openness, and languages. It offers teaching and learning methods that promote academic excellence, refining students' linguistic, analytical, and cultural skills. The program paves the way for students to advance both locally and globally by pursuing graduate studies in fields such as marketing, literature, culture, linguistics, or translation, among others, and by integrating into the job market in related fields.

The Marketing Minor equips students with essential competencies in the field of marketing by adopting a multidisciplinary approach.

  • Enhancing the academic level of graduates in alignment with global and national standards to enable them to enter the job market and/or pursue graduate studies, making them active contributors to national progress and development.
  • Empowering students to acquire linguistic skills, including proficiency in speech and communication skills, in accordance with the Common European Framework of Reference for Languages (CEFR), as well as socio-cultural communication skills.
  • Enabling students to explore Francophone societies and cultures, and to understand the social and political implications of the spread of the French language in these communities.
  • Equipping students with methodological and analytical skills, including proficiency in research tools and critical thinking.
  • Building knowledge in contemporary marketing practices and techniques within the private, public, and nonprofit sectors.
  • Developing students’ ability to compete for job opportunities in marketing or other related fields.
  • Exploring contemporary culture and topics in the Francophone world.
  • Understanding spoken discourse and written texts across various fields.
  • Analyzing linguistic, cultural, and social aspects related to literary, journalistic, and other types of texts.
  • Developing oral expression skills and the ability to write summaries and analytical texts.
  • Familiarizing with oral and written translation techniques.
  • Acquiring the ability to follow a scientific methodology in academic research.
  • Understanding fundamental marketing concepts, theories, practices, techniques, and methodologies based on best practices in the field.
  • Recognizing the value of marketing and the role of marketers within organizations and society.
  • Comprehending the role of marketing in the macro economy.
  • Applying various marketing skills, including market research, labor market knowledge, strategic planning, digital marketing, social marketing, and developing both strategic and operational marketing competencies.
  • Teaching in schools, cultural centers, and language institutions.
  • Translation and Interpretation in different sectors and organizations.
  • International Relations in Francophone governmental and non-governmental organizations, including embassies, consulates, and diplomatic missions.
  • Business Administration and Marketing in the public, private, or non-profit sectors in business management, marketing, and cultural project promotion.
  • Tourism and Palestinian Archaeology: Employment in museums, the Ministry of Culture and Tourism, cultural heritage management, and archaeological project administration.
  • Project Management.
  • Journalism and Media in news agencies, television, and other media platforms.


Requirements

Credit Hours

University Requirements

19-20

Faculty Requirements

21

Program Requirements

79

Free Electives courses

1-0

Total

120

  • Faculty Requirements: 21 credit hours:

    1. Faculty Compulsory courses: 3 credit hours as the following:

 




Course No.

Course Title

Prerequisite(s)

FREN131

Introduction to French Language

  

 

  1. Faculty elective courses: 18 credit hours as the following: 

    1. Finishing 3 credit hours from the following courses:

 




Course No.

Course Title

Prerequisite(s)

HIST133

Arab-Islamic Civilization

  

SOCI233

Arab Society

  

 

  1. Finishing 3 credit hours from the following courses:

 




Course No.

Course Title

Prerequisite(s)

GENS131

Life Science

  

GENS132

Physical Science

  

GENS133

General Health Sciences

  

 

  1. Finishing 3 credit hours from the following courses:

 




Course No.

Course Title

Prerequisite(s)

ARAB2301

Introduction to Palestinian Literature

ARAB135

GEOG338

Geography of Palestine

  

HIST135

History of Jerusalem

  

POLS333

Palestinian Question 1

  

 

  1. Finishing 6 credit hours from the following courses:

 




Course No.

Course Title

Prerequisite(s)

ARAB231

Introduction to Arabic Literature

ARAB135

ENGL236

Introduction to Linguistic

ENGC2401

GEOG230

Introduction to Human Geography

  

HIST231

Introduction to the Study of History

  

PSYC231

Introduction to Psychology

  

SOCI131

Introduction to Sociology

  

 

  1. Finishing 3 credit hours from the following courses:

 




Course No.

Course Title

Prerequisite(s)

ARCH131

Introduction to Archaeology of Palestine

  

EDUC2310

Introduction to Education

  

MDJO131

Introduction to Communication Studies

  

PHIL231

Introduction to Philosophy

  

POLS231

Introduction to Political Science

  

WOMS231

Introduction to Women Studies

  

 

 

  • Specialization Requirements: 79 credit hours:

  1. Compulsory Course: 61 credit hours including the following:




Course No.

Course Title

Prerequisite(s)

FREN142

French Communications 1

FREN131

FREN222

Spoken French Lab 1

FREN142

FREN225

Spoken French Lab 2

FREN222

FREN2330

French Practice 1

FREN142

FREN2340

French Practice 2

FREN2330

FREN241

French Communications 2

FREN142

FREN242

French Communications 3

FREN241

FREN321

Introduction to World Literature in French

FREN131

FREN3220

Spoken French Lab 3

FREN225

FREN331

French through Current Issues 1

FREN242 or 

(FREN2340 and FREN225)

FREN333

French Writing 1

FREN2340

FREN336

French Writing 2

FREN333

FREN421

Research Methodology

FREN336

FREN4370

Seminar in French Language

FREN421

MKET130

Principles of Marketing 1

  

MKET230

Principles of Marketing 2

MKET130

MKET330

Marketing Management

MKET230

MKET332

Sales Management

MKET230

MKET334

Consumer Behavior

MKET 230

MKET335

International Marketing

MKET 230

TIFR331

Introduction to Translation

FREN2340 or FREN242

 

  1. Electives courses: 18 credit hours including the following courses:

    1. Finishing 6 credit hours from the Marketing courses level 2 or above.

    2. Finishing 12 credit hours from the:



Level

Course Title

Level 2 year or above

French Language Program courses (FREN)

Level 2 year or above

French Translation and Interpreting Program courses (TIFR)

 

  • Free Electives: 0 - 1 credit hours.