Major French Language / Minor Marketing

The French Language Major / Marketing Minor program aims to provide an educational and research environment for students interested in diversity, cultural openness, and languages. It offers teaching and learning methods that promote academic excellence, refining students' linguistic, analytical, and cultural skills. The program paves the way for students to advance both locally and globally by pursuing graduate studies in fields such as marketing, literature, culture, linguistics, or translation, among others, and by integrating into the job market in related fields.

The Marketing Minor equips students with essential competencies in the field of marketing by adopting a multidisciplinary approach.

  • Enhancing the academic level of graduates in alignment with global and national standards to enable them to enter the job market and/or pursue graduate studies, making them active contributors to national progress and development.
  • Empowering students to acquire linguistic skills, including proficiency in speech and communication skills, in accordance with the Common European Framework of Reference for Languages (CEFR), as well as socio-cultural communication skills.
  • Enabling students to explore Francophone societies and cultures, and to understand the social and political implications of the spread of the French language in these communities.
  • Equipping students with methodological and analytical skills, including proficiency in research tools and critical thinking.
  • Building knowledge in contemporary marketing practices and techniques within the private, public, and nonprofit sectors.
  • Developing students’ ability to compete for job opportunities in marketing or other related fields.
  • Exploring contemporary culture and topics in the Francophone world.
  • Understanding spoken discourse and written texts across various fields.
  • Analyzing linguistic, cultural, and social aspects related to literary, journalistic, and other types of texts.
  • Developing oral expression skills and the ability to write summaries and analytical texts.
  • Familiarizing with oral and written translation techniques.
  • Acquiring the ability to follow a scientific methodology in academic research.
  • Understanding fundamental marketing concepts, theories, practices, techniques, and methodologies based on best practices in the field.
  • Recognizing the value of marketing and the role of marketers within organizations and society.
  • Comprehending the role of marketing in the macro economy.
  • Applying various marketing skills, including market research, labor market knowledge, strategic planning, digital marketing, social marketing, and developing both strategic and operational marketing competencies.
  • Teaching in schools, cultural centers, and language institutions.
  • Translation and Interpretation in different sectors and organizations.
  • International Relations in Francophone governmental and non-governmental organizations, including embassies, consulates, and diplomatic missions.
  • Business Administration and Marketing in the public, private, or non-profit sectors in business management, marketing, and cultural project promotion.
  • Tourism and Palestinian Archaeology: Employment in museums, the Ministry of Culture and Tourism, cultural heritage management, and archaeological project administration.
  • Project Management
  • Journalism and Media in news agencies, television, and other media platforms.

Direct Admission:

Based on the announced minimum high school average at the time of application.