Our versatile marketing program at Birzeit University provides students with basic knowledge in business marketing. The program introduces students to major marketing theories, practices and trends that enable them create, communicate and deliver value in an ethical manner. Throughout the program, students are prepared to continue postgraduate degrees and are offered unique learning experiences that enhance their employability and marketing-related skills in marketing communication streams at local and international levels.

  • To build knowledge in contemporary marketing practices and techniques within the context of the private sector.
  • To demonstrate marketing skills that meet the needs of various stakeholders.
  • To apply effective and ethical marketing practice in local, regional and international markets.
  • To compete for career opportunities in the marketing field or any other relevant field.
  • Understand core marketing concepts, theories, practices, techniques and methodologies along the lines of best-in-class practices.
  • Recognize their roles as marketers in the context of an organization and the community.
  • Understand the role of marketing within the overall economy.
  • Realize the significance and streams/jobs of the marketing function.
  • Exhibit understanding and appreciation of the ethical and the legal implications of marketing practice and decisions.
  • Diagnose and analyze contemporary global marketing trends and perspectives.
  • Evaluate economic, psychological and sociological dimensions pertinent to marketing.
  • Formulate fresh and differentiated marketing strategies and solutions for business problems.
  • Solve complex issues in marketing based on critical examination of marketing information.
  • Demonstrate several marketing competencies including market research, business market, strategic planning, electronic, digital and social marketing, and strategic and operational marketing competencies.
  • Develop several marketing support competencies including IT and computer, research, leadership, team building, teamwork, customer service, business communication, persuasion and analysis and critical thinking competencies. 
  • Become prepared to embark on a marketing career in a variety of organizational functions and settings.
  • Apply knowledge and skills to real-world experiences such as careers and internships.
  • Design, develop and market products, services and experiences.
  • Promote the value of marketing in organizations and the society.
  • Exemplify career advancement in the marketing field.
  • Marketing manager.
  • Sales representative.
  • Marketing specialist.
  • Sales manager.
  • Public relations specialist.
  • Assistant store manager.
  • Advertising executive
  • Market researcher
  • Social media manager
  • Events manager
  • Social marketer

Admission requirements

  1. Passing the MKET130 and MKET230 with an average of 70% for each.
  2. The Business and Marketing department’s approval which is granted according to its capacity to accept new students.

The study plan consist of 120 credit hours distributed as follows :


Credit Hours

University Requirement


Faculty Requirement


Specialization Requirement


University Free Electives