Spokespersons Workshop to Train Better Communicators
Birzeit University’s Media Development Center inaugurated on October 31, 2016 a training workshop for media spokespeople. Eighteen participants from various organizations and institutions will be attending the workshop.
On behalf of President Abdellatif Abu Hijleh, Vice President for Academic Affairs Henry Giacaman received the head of the Palestinian Economic Council for Development and Reconstruction (PECDAR), Mohammad Ishtayeh, for the official opening of the workshop.
Giacaman described the wide range of programs the university offers to strengthen the communication skills of individuals and organizations. “Effective communication is a vital asset for those who work in governmental and national organizations. We strive to achieve our role in development, and human resources empowerment to enable them to achieve their tasks effectively and efficiently.”
Vice President for Community Outreach Asem Khalil, Assistant to the President Abdel Aziz Shawabkeh, Assistant Vice President for Academic Affairs of Bachelor Programs Mazen Hamed, Director of the Media Development Center Nibal Thawabta, and Research and Studies Coordinator at the Media Development Center Saleh Masharqa attended the ceremony.
Fatah Central Committee member Muhammad Al-Aloul emphasized the importance of strategic communication and strengthening the Palestinian message and discourse to show the world the real story of Palestine, and the violations committed against Palestinians.
Khalil underscored the importance of this workshop, indicating the need for professional leaders that are able to convey powerful and efficient messages and address their cause effectively.
Ishtayeh said that politicians need to learn the techniques of delivering a clear, wise strategic message through the media. The best leader, according to Ishtayeh, is the first-rate communicator with a clear and solid discourse, especially directed at the international community.
Thawabteh pointed that, in this training, participants will not only learn traditional approaches, but discover the tricks of delivering a distinctive contemporary message.