Social Media Expert Presents on How to Carry out Social Media Campaigns

The Media Development Center at Birzeit University concluded a workshop on “Personal Branding: Managing Campaigns on Social Media”. The three-day workshop was presented by Social Media Manager at Zain Jordan, and the former Director of Digital Media at the Prime Ministry of Jordan Khaled Al Ahmad.

Around 28 journalists participated in the workshop, which tackled a number of key issues, including the definition of managing campaigns on social media networks, developing the campaign’s content, marketing, and utilizing the supporting means to achieve positive outcomes for the institution.

Al Ahmad also gave a public lecture on “Personal Branding” where he discussed how individuals can brand themselves, their mission and profession online. He focused on branding through Twitter, Instagram and Facebook, in addition to LinkedIn.