Samah Abu Assab
Samah Abu Assab
Samah Abu Assab joined
Birzeit University in August 2011 as an Assistant Professor at the Faculty of
Business and Economics in the Department of Business Administration and
She holds a Bachelor of
Engineering in Mechanical Engineering from Birzeit University, and a Master of
Science in Technology and Innovation Management as well as a Doctorate in Marketing and Innovation
Management from Brandenburg University of Technology Cottbus (BTU). Abu Assab
has finished a Post-Doc Research at the Technical University of Berlin (TUB) in Marketing and Public Awareness for Sustainable
interests focus on marketing, entrepreneurship, services research, and
innovation management. As well as in marketing and PA for sustainable manufacturing
and new product development (QA and QFD).
Samah (2012): Integration
of Preference Analysis Methods into QFD for Elderly People, SpringerGabler, Wiesbaden.
Abu Assab, Samah: Sustainability Assessment in Palestine – A Focus on the Local
Businesses, (in process).
Rasha Odeh , Samah Abu-Assab (2014): Downsizing and the
Organizational Performance: A Case Study from a Stakeholders’ Perspectives. In
Grace Khoury & Maria Khoury (Eds.): Cases On Management And Organizational
Behavior, In Gower - IGI, UK.
Samah (2011): Integration
of Preference Analysis Methods into QFD for Elderly People, Dissertation.
Abu Assab, Samah;
A Usability Study for the
Intelligent House„L?bensweg” in Cottbus
– A Pilot Study, 25 pages, BTU Cottbus, Department
of Marketing and Innovation
Management, May 2011.
Abu Assab, Samah (2011): The Future Market: Needs and Perception of Elderly
People in a Technological Market, in: Baier, Daniel; Gaul, Wolfgang; Rese, Alexandra; Würth,
Reinhold (Eds.): The Entrepreneurship – Innovation – Marketing – Interface, Proceedings of the 3rd
Symposium in Cottbus, Swiridoff, Künzelsau,
Samah; Baier, Daniel; Kühne, Mirko (2010): Preference Analysis and Product Design in Markets for Elderly People: A Comparison of Methods and Approaches, in: Studies
in Classification, Data Analysis,
and Knowledge Organization, Vol. 40, 709-718.
Abu Assab, Samah; Baier, Daniel (2010):
Designing Products Using
in a Market for Elderly
in: Studies in Classification,
Data Analysis, and
Vol. 38, 515-526.
Abu-Assab, Samah; Szuppa Stephan (2005): Marktforschung für das "Intelligente Haus" -
Eine Online-Befragung der Bussysteme-Leser. Bussysteme, Berlin,
12. Jg., Nr. 103, 151-156.
Presentation in Conferences
Samah: Palestine and Sustainability – An Overview, Workshop in the
Technische Universitaet Berlin, 11/2014.
Abu-Assab, Samah: New Product Development for Elderly People: Market
Methods for Entrepreneurs. 3rd Symposium
on the Entrepreneurship-Innovation-Marketing Interface and 2nd Symposium
on Entrepreneurship and Innovation, Cottbus, June 11-12, 2009.
Abu-Assab, Samah; Baier, Daniel, Kühne, Mirko: Preference Analysis and Product Design in Markets for Elderly People - A Comparison of Methods and Approaches. 11th Conference of the International Federation of Classification
(IFCS), Dresden, 03/2009.
Abu-Assab, Samah; Baier, Daniel: Designing Products Using Quality
Conjoint Analysis: A Comparison in a Market for Elderly People, 32nd Annual
Conference of the
Abu-Assab, Samah: Innovation Process: Country Case Palestine. 2nd International SEPnet
in Organization of Innovation Process
in companies and Institutions,
for the Conference on Economics Administration and Social Sciences, 2015.
for 1st International on Industrial, Systems & Manufacturing
Engineering (ISME 14), 2014.