MKET334 | CONSUMER BEHAVIOR | Birzeit University

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MKET334 | CONSUMER BEHAVIOR

Individuals’ behavior in the consumer market, effect of marketers on consumers environment, consumer behavior and marketing plans, consumer behavior theories, case studies on consumer behavior, consumer’s roles in purchasing.

Parent Business Unit ID: 
Prerequisite: 
MKET230 | PRINCIPLES OF MARKETING 2

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MKET334 | CONSUMER BEHAVIOR | Birzeit University

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