Evolution of marketing within the pharmaceutical industry as a viable field, environmental and market analysis, market research including qualitative techniques like focus groups, and quantitative techniques like surveys and experimental design, the challenges pharmaceutical companies face nationally and internationally while trying to meet the changing needs of the different stakeholders including clients and regulators, patient, physician and drug stores satisfaction; product, promotion, pricing and distribution strategies; the holistic marketing concept as part of today’s marketing plan including internal, performance, integrated and relationship marketing. (3Credit hours)
