The concept of Public Relations, its emergence and development, the role of PR department in different institutions, its effects on people and role in society, its aims, the evaluation of PR departments, how PR works, its functions, the PR department structure, the role of PR sections, PR in Palestine, Arab and Western world, the work of PR and its activities, PR ethics, the issues and developments that formed the history of PR, basic principles for PR plans. (3 credit hours)
Parent Business Unit ID:
Prerequisite:
MDJO131 | INTRODUCTION TO COMMUNICATION STUDIES
