MDIA432 | PUBLIC RELATIONS

The principles of public relations.
Propaganda.
Advertising and general institutions, governments and companies, committees and clubs.
Editing bulletins, news bulletins, advertisements and reports.
public announcements and speeches.
The protocol of correspondence.
Media in the service of public relations.
The role of spokesmen in public and private institutions.
 

Parent Business Unit ID: 
Prerequisite: 
JOUR232 | PRINCIPLES OF NEWS GATHERING AND EDITING
MDIA233 | PRINCIPLES OF EDITING AND THE LANGUAGE OF JOURNALISM