Marketing

Our versatile marketing program at Birzeit University provides students with basic knowledge in business marketing. The program introduces students to major marketing theories, practices and trends that enable them create, communicate and deliver value in an ethical manner. Throughout the program, students are prepared to continue postgraduate degrees and are offered unique learning experiences that enhance their employability and marketing-related skills in marketing communication streams at local and international levels.

  • To build knowledge in contemporary marketing practices and techniques within the context of the private sector.
  • To demonstrate marketing skills that meet the needs of various stakeholders.
  • To apply effective and ethical marketing practice in local, regional and international markets.
  • To compete for career opportunities in the marketing field or any other relevant field.
  • Understand core marketing concepts, theories, practices, techniques and methodologies along the lines of best-in-class practices.
  • Recognize their roles as marketers in the context of an organization and the community.
  • Understand the role of marketing within the overall economy.
  • Realize the significance and streams/jobs of the marketing function.
  • Exhibit understanding and appreciation of the ethical and the legal implications of marketing practice and decisions.
  • Diagnose and analyze contemporary global marketing trends and perspectives.
  • Evaluate economic, psychological and sociological dimensions pertinent to marketing.
  • Formulate fresh and differentiated marketing strategies and solutions for business problems.
  • Solve complex issues in marketing based on critical examination of marketing information.
  • Demonstrate several marketing competencies including market research, business market, strategic planning, electronic, digital and social marketing, and strategic and operational marketing competencies.
  • Develop several marketing support competencies including IT and computer, research, leadership, team building, teamwork, customer service, business communication, persuasion and analysis and critical thinking competencies. 
  • Become prepared to embark on a marketing career in a variety of organizational functions and settings.
  • Apply knowledge and skills to real-world experiences such as careers and internships.
  • Design, develop and market products, services and experiences.
  • Promote the value of marketing in organizations and the society.
  • Exemplify career advancement in the marketing field.
  • Marketing manager.
  • Sales representative.
  • Marketing specialist.
  • Sales manager.
  • Public relations specialist.
  • Assistant store manager.
  • Advertising executive
  • Market researcher
  • Social media manager
  • Events manager
  • Social marketer

Study Plan

The study plan consist of 120 credit hours distributed as follows:

Requirements

Credit Hours

University Requirement

21

Faculty Requirement

29-32

Specialization Requirement

57

University Free Electives

10-13

Total

120

Specialization Requirement (57 credit hours)
A. Compulsory Courses (45 credit Hours ) included the Following:

PREREQISTE

COURSE NUMBER

MKET130

MKET230 | PRINCIPLES OF MARKETING 2

MKET230

MKET330 | MARKETING MANAGEMENT

MKET230

MKET331 | CUSTOMER RELATIONSHIP MANAGEMENT

MKET230

MKET332 | SALES MANAGEMENT

MKET230

MKET333 | ADVERTISING MANAGEMENT

MKET230

MKET334 | CONSUMER BEHAVIOR

MKET230

MKET335 | INTERNATIONAL MARKETING

MKET230/ACCT230

MKET337 | PRICING STRATEGIES

MKET230/ STAT236

MKET436 | MARKET RESEARCH

ECON235 MKET4th year

MKET438 | SEMINAR IN MARKETING

4th year

MKET439 | STRATEGIC MARKETING

BUSA130

BUSA230 | PRINCIPLES OF MANAGEMENT

ECON131

ECON132 | PRINCIPLES OF MACROECONOMICS

ACCT130

ACCT230 | FINANCIAL ACCOUNTING 2

FINN130/ ACCT230

FINN230 | PRINCIPLES OF FINANCIAL MANAGEMENT

B. Elective Courses: 12 Credit Hours of the following

Prerequisite

Course Number

Credit Hours

ACCT230

ACCT331 | COST ACCOUNTING

3 credit hours

ECON132,MATH235

 

ECON3311 | ANALYTICAL MICROECONOMICS 1

 

 

3 credit hours from these courses

ECON132,MATH235

ECON3321 | ANALYTICAL MACROECONOMICS 1

 

ECON 132

ECON234 | PALESTINIAN ECONOMICS

6 credit Hours of Marketing Courses