Marketing

Provide students with basic competencies in Marketing as an interdisciplinary approach.

  • To build knowledge in contemporary marketing practices and techniques within the context of the private sector.
  • To compete for career opportunities in the marketing field or any other relevant field.
  • Understand core marketing concepts, theories, practices, techniques and methodologies along the lines of best-in-class practices.
  • Recognize their roles as marketers in the context of an organization and the community.
  • Understand the role of marketing within the overall economy.
  • Develop several marketing support competencies including IT and computer, research, leadership, team building, teamwork, customer service, business communication, persuasion and analysis and critical thinking competencies. 
  • Promote the value of marketing in organizations and the society.
  • Exemplify career advancement in the marketing field.