Dr. Amal Nazzal is currently an assistant professor at the Business and Economics Faculty. She has been awarded the PhD award in Organisation Studies 2013/2014 to start her doctorate research in examining the ‘Organisational Mechanisms and Dynamics within Palestinian Social Movements: a Bourdieusian Perspective’. Her research interests span the domains of organisational studies, social capital theory and marketing.
After completing her first Masters in Business Administration at Birzeit University - Palestine in 2012, she was awarded the HESPAL scholarship, Higher Education Scholarship for Palestinians, to pursue her second Masters in Marketing at University of Exeter. Her Master’s thesis explored the evolvement of social capital dimensions within online environment. The thesis was supervised by Dr. Lindsay Stringfellow to determine how structural and relational dimensions of social capital could be reshaped online within an international youth activism context.
Methodologically, she is driven by an interpretivism approach in constructing realities, perceptions of agents and social actors. In her PhD field work, Dr. Nazzal applied qualitative, semi-structured interviewing technique, and netnographic analysis, digital ethnographic, study to collect interactive and substantial online rich data. She is also interested in research methods as ethnography, participant observation, and other qualitative interpretivist techniques.
Voluntary organizations (e.g. social movement, interest groups, charities), organizational networks, social capital, social networking theory and social media in organizations. Her research is also interested in organizational and institutional change, in addition to the relevance of movement activism and grassroots mobilisation inside organizations. She is also interested in new media research, in particular digital ethnography (netnography).